The Restyling of Planeta’s Floreali

Alastro, Terebinto and Plumbago come from a precise botanical imagination — one that speaks of fragrance, immediacy and balance. Wines that express Sicily through a clear and recognizable floral dimension.

The restyling of the labels starts from this idea: not to change the identity of these wines, but to bring it back together. A process of refinement that gives clarity to the story and coherence to the visual language.

Today the flower returns to the center, essential and recognizable. Even the materials — paper, glass, weight — become part of the message, through a concrete choice in favor of sustainability.

Same inspiration, new harmony. The Planeta Floreali now finally speak one language.

In the Planeta Floreali, sustainability is not a label — it is a filigree, visible only to those who look closely.

It begins in the vineyard, where all Planeta vineyards are farmed organically: a way of working that protects soil life and preserves biodiversity, season after season.
It continues through a measurable commitment within shared initiatives such as SOStain, because sustainability gains value when it becomes a method. And it reaches the place where the greatest margin for improvement exists: packaging.

Our Sustainability Report shows this clearly: a significant part of the overall footprint is linked to purchased materials, especially packaging. For this reason, we chose to act here — reducing bottle weight, increasing the percentage of recycled glass (now over 90%), and adopting the “100% Sicilia Bottle”, produced from locally collected recycled glass and manufactured on the island.

For Planeta, sustainability can be summarized in a simple — if unscientific — principle: everything that is beautiful is sustainable.